It all seems upside down: a major toy company releases its first tablet; a major search company works on its first car. Yet all of this makes sense when you realize everyone just wants to be – or may already be – in the mobile device business. Including car companies.
A friend recently showed me his shiny new luxury sports car. Did he rave about the 333-horsepower, six-cylinder engine, or 14-speaker, noise-cancelling stereo system? No. His first point of pride was the car’s ability to become an internet hotspot, powering Wi-Fi devices throughout the vehicle. This makes sense when you realize cars have become our portable offices and homes, a shared mobile experience for the entire family.
In this brave new world, connectivity is king. The engine is almost an afterthought.